What is CTPM?

We learned about CTPM when we first ran across SiteBuildIt!, now our favorite web host and site builder. Previous experience with other hosting companies and products (like Frontpage and Dreamweaver) showed us there was a lot more to building a web site than throwing up a few pages on the internet. Sure, these tools got a site up and running, but we didn't get the traffic, let alone SALES, needed to call it "successful".

Reading about CTPM was a light-bulb moment for both of us. It just makes sense.

In the offline world, your small business success relies heavily on "location, location, location." Online, people are looking for "information, information, information."

So what's a small business web site to do? Well, give your visitors and prospects the information they want! In other words, CTPM 'em!

C Internet users are looking for information and solutions. So give it to them. Take your knowledge and create content that's in demand.

T Your in-demand content ranks highly with search enginges like Google, Yahoo! and MSN, which attracts FREE, interested visitors. Prospective customers get to "meet you" at your site. These visitors are known as "traffic" in the online world.

P How do you get total strangers to trust in you, without meeting you in person? You "PREsell" to them by overdelivering that in-demand content. Give them the information they want.

M "Monetizing" is the fun part, because it's the money part! When you've already attracted willing, happy visitors to your site, it's that much easier to convert them into paying customers or clients. Keep in mind, though: "M" can't happen without CTP first. This is where 99% of small businesses fail.

(Read a more detailed description of the CTPM process here).

Bottom line? Your small business web site gives your visitors helpful information and content on topics related to your offline business. They find your site through that content, which ranks highly with the search engines. Then, you convert those visitors into income. Simple, right?

Simple, yes. Easy, no.

That's why we recommend using Site Build It! It does the tedious site building work for you, freeing you up to focus on the good stuff; creating quality content that gets the visitor and gets the sales!

We know it works because we use it. And if you need more proof, then read these stories of successful small business owners who took their businesses to the next level, by building a web site with Site Build It!

Start now before your competitors ask "What is CTPM?" and use it.

For WAHMs who want a unique, all-in-one site-building, site-hosting and site-marketing product and a step-by-step business building process (includes domain), we highly recommend Site Build It!. Thousands of moms have found SBI! to be the perfect solution to their quest to work at home.

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