Small Business Web Site Solution

Small Business Web Site Solution

Do It Yourself or Do It For Me?

Looking for a small business Web site solution? If you own a small business you probably already know that you need a Web site now that we are over 10 years into the "computer age". The vast majority of people now look for anything and everything on the Internet, particularly teenagers through the fifties group - although upper generations are coming online in droves too.

Local Yellow Page books are rapidly shrinking and there's a reason for that and it's not because everyone is "going green". With the computer age past it's infancy, you can build or have a Webmaster build a Web site which markets your business globally and it will cost less than a yellow page advertisement. And if you are thinking you only need to market your business locally, we'll show you how marketing it globally can bring in additional streams of income to your business.

But, you not only need a Web site, you need one that your target market will find. So how do you do that? We're glad you asked!

Why Small Businesses Need A Web Site

Jen and I have built many Web sites for small business owners, some of whom had already spent several thousands of dollars having a site built but which did not serve it's purpose... bringing in customers. They may not have purchased a small business Web site solution but rather, Webmaster Services which often do not include anything beyond putting up a 1-5 page Web site.

Webmasters can be expensive too, and while often very talented in designing beautiful sites, they frequently lack the ability to help you market your business with it. With 70 - 80 million Web sites online (probably more), your site needs to be a continuous work in progress in order to be found. Sound impossible or expensive? Well it doesn't have to be.

When these local small business owners asked us to "fix" their expensive sites or build them a new one, we were actually not in the Web site building business. These small business owners (who were in each of our area's respectively) heard about the success we were having getting traffic (visitors) to our own sites and they approached us asking how we were achieving this. We explained as much as we knew about getting traffic and how the small business web site solution we use facilitates much of the work automatically.

The questions these local business owners had ranged from "do we really need a Web site anyway?" to "can you really build an effective Web site inexpensively?" and everything in between. All we could do is show them what we were doing and the next thing you know, we were building small business Web sites!

What A Web Site Needs To Do

Over the years, we've used many different programs to build sites, including FrontPage, Dreamweaver, and Nvu. In our experience, they all work and are quite capable (well, as capable as you, the user, are!) of creating attractive, functioning sites.

However, appearances aren't everything when it comes to owning a successful Web site. While you certainly want a site that's pleasing to visitors, what you really want is highly-targeted web traffic.

Yes, you want people, and lots of 'em, looking for what you're selling! And to get that traffic, you need...

Valuable Keywords that suit your business and local area. Keywords are the words and phrases people will use to find your site through the Search Engines (like Google).
An Optimized Site. If you're thinking an optimi-what? Please don't worry. Excellent optimization (using keywords properly throughout your site's content) is a strategy that helps gets your site to the top of a Search Engine's results.
Link Exchanges with complementary (not competitive) websites. These links back and forth could include other local businesses who do not compete with you but whose business could be of interest to your own clients. It helps increase traffic for both of you.
To Keep In Front Of Your Visitors, by setting up mailing lists and sending regular e-zines. Reports indicate it takes up to seven communications before a customer buys or uses your service. As a business owner, you've probably heard that you need to continuously keep yourself in front of your customer.
and that's just for starters!

In our research, (before we even knew each other) we both came across a small business Web site solution that does most of these things easily and quite often with one click! After several years of using this system, it's the one we prefer over all others we've tried. And we came to this conclusion independently.

We use Site Build It! to build Web sites. Rather than needing an entire education in order to build an effective small business Web site, SBI! provides everything we need all in one place. You can build an SBI! site yourself regardless of your computer or Internet skills. It's kind of like those Denise Austin fitness DVD's where you can choose your own level. If you're a beginner, you can use their Block-by-Block Site Builder (it's what we used in the beginning) and their Video Guide literally walks you through everything step-by-step, click-by-click. If you're advanced, you can integrate HTML, CSS and do all kinds of fancy schmancy stuff.

Hire An Expert While You Stay Involved

If you're thinking you don't want to or have time to create/build your own Web site, but think Site Build It! might be the right small business Web site solution for you, then SiteSell Services might be your answer. This is a new division of the company who created SBI!. Apparently SiteSell Services was developed as a result of a huge demand from small business owners (who spend all their time on their businesses) who wanted someone to "Do It For Me" or "DIFM" but also who wanted the marketing and business building benefits of SBI's small business Web site solution.

Small business owners can now combine their own business knowledge with a SiteSell expert's site building skills. So if you just don't have the time, yet want a solid small business Web site solution and ongoing process that you can be directly involved with, we recommend you check out SiteSell Services. It's really the best of both worlds.

Do Your Due Diligence

We've experienced much success, both personally and professionally, with this complete small business Web site solution and highly recommend it to anyone including both small and home based business owners and business start-ups.

To see Web sites we've built using Site Build It!, please check out our portfolio.

But don't just take our word for it, do your due diligence. We've included a comparison chart below to help you get started. It compares our favorite small business Web site solution to two other popular "site builders" on the Internet today.

When you are checking out your options, some important things to look for are proof of success, case studies of people actually using the system (and we don't mean one-line testimonials!) and company history. We're confident it will be nearly impossible to find anything as reputable as SiteSell. But if you're like us, you might have to confirm it for yourself. And we applaud that.

There's a helpful Comparison Chart which shows the differences between what comes with SBI! and other small business Web site solutions. We think it just might surprise you.

If you want to ask us any questions about the SBI! small business Web site solution or SiteSell Services please use the Contact Form below.

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