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Use A Web Site To Promote Your Small Local Service BusinessWhat? Are we kidding? A Web site for your small local service business? Absolutely! Any type of service in any geographical area can benefit from having a Web presence. No matter what type service you provide, a Web site can help catapult your business into the next level of success. And it's inexpensive and easy to do yourself. In fact, promoting a local service business online is one of the most under-used opportunities on the Internet. Why? We have no idea! Please understand that we are not talking about putting up a brochure type site which just describes what service your small business provides. And we are also not talking about trying to compete with the expensive, elaborately designed sites of the top service sellers in your line of business. Rather, we are talking about adding informative, relationship building, people-friendly Web sites for small business service sellers. A service seller Web site which offers your potential customers exactly what they are looking for...information! It doesn't take a huge amount of effort nor does it cost a lot to bring your service offerings to a ready-to-buy, world-wide audience. Yet, most local small business services sellers don't even consider doing so. Why? Well one reason is they don't understand the importance of reaching those beyond a geographical distance. And, they don't understand just how rapidly the internet is changing the way people find services. We are here to help you understand just how dramatic making this one change to your marketing efforts can be. Let's get into "offline mode" for the moment to help make a point.
How do most people find small local service businesses?Take Cait, a young wife and mother of three children who lives in a small suburbia-type town. Cait has been building a home based business. Now that her children are all in school she decides she would like to hire a cleaning service so that she can work more hours and still be available for her kids afternoon and evening activities. What do you think is the first thing Cait does? She asks her friends and neighbors! And what do Cait's friends tell her?
Cait listens and when she likes what someone is telling her, what does she do? She asks for the name and phone number and rrrrrrring!
Now, let's bring this example online...Now we have Rose who just moved to a new home in a large metropolitan suburb. She's a single mom of three, works full time, hasn't really met anyone yet and knows that one of the first things she needs to do is line up a cleaning service. What does Rose do? Well...she can go to the Yellow Pages but those have never really done much for Rose even when she was familiar with the area.Instead, she goes online. Enter: cleaning service metropolitan city, USA. Click Results... Dust'till Dawn Cleaning Service Happy Housecleaners Now...picture your small local cleaning service right there in the results which Rose received when doing a search on Google for a cleaning service in her area. In fact take that one step further and picture any local small service business listing coming up for any related search for any type of service in any geographic area! YOU WANT TO BE ON THAT RESULTS PAGE!!! And now you can...
With A Web Site.
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